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Content Marketer.

Perth, Australia

Join the Expede Movement & Help Shape the Business World for the Better

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Content Marketer

Perth, Australia

About Expede

We are helping our clients drive business performance with a formulated approach that is unified in our cloud-based software platform, which is a powerful combination of Microsoft’s secure technology with our expert business process and project management focused systems.

We enable our clients to focus on their core business while increasing efficiency and unlocking their peak business performance - It’s that simple.

Our centre is Perth, but with the world in our targets, with forthcoming plans to expand into the UK & US.

Our market is only limited by our imagination.

We want to work with people who are visionary, adaptable and looking to make a big impact in this world of unstoppable change.

If this motivates you then come accept our challenge to contribute and prosper in the powerful combination that is Expede.

Content Marketing Specialist

We are looking for a high performance, data-driven marketer to drive and own the online marketing funnel for Expede.  You will have the responsibility and authority to attract quality site traffic, converting that traffic into new leads for Expede and nurturing those leads through to sales.

Responsibilities

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads that deliver sales qualified leads;
  • Close collaboration with management, sales and client success to provide a unified high value customer experience and to deliver an effective content marketing strategy and editorial plan to meet Expede objectives;
  • You will have a brand publisher mindset to create the content our audience is looking for and then to optimise the path to conversion;
  • Editorial requirements including SEO understanding, content management, structure, content development, distribution and measurement;
  • Responsible for the development and maintenance of our resources across industry sectors;
  • Editorial calendar and organisation workflows to be developed and maintained;
  • Management of all creative resources including designers and other agency personal;
  • Optimisation of our marketing automation and lead nurturing process through email, content and social channels;
  • Establish closed-loop analytics with sales to understand how our inbound marketing activities turns into customers and continually refine our process to convert customers;
  • Management of all inbound content and distribution, including: blogs, resources, email, social, video content, whitepapers, ebooks, reports, webinars, infographics etc.

Requirements

  • BA/BS degree or equivalent work experience;
  • Inbound Marketing experience;
  • Excellent communicator and creative thinker, with an ability to understand the customers perspective;
  • We hire extraordinary people and provide them with benefits and opportunities they need to develop both personally and professionally to make a noticeable difference;
  • Care about being challenged & successful;
  • Working in a challenging environment with the rest of the team who are motivated in tackling a challenge using the freedom and responsibility our workplace provides;
  • We invest in individuals we trust and we admire to excel and innovate the market with us;
  • Keen learner who is always wanting to expand understand and experience;
  • Proficiency in marketing automation;
  • Hubspot qualified and experienced will be highly regarded
  • HTML/CSS, Adobe Creative Suite would be a bonus;
  • We recognise and believe every person within Expede should have a deep understanding of our business, but also the larger story of the way our business works the challenges we face and the competitive landscape;

What Expede will give you

  • We hire extraordinary people and provide them with benefits and opportunities they need to develop both personally and professionally to make a noticeable difference;
  • We believe culture is not static, “nor are we” We are constantly evolving, embracing challenges and strive to challenge each other;
  • Opportunities for growth and access to multiple marketplaces including: USA, UK, Asia and Australia;
  • Interaction with a number of professional and interesting market sectors;
  • Extensive training in Expede, which you will use every day in your work so you will have absolute confidence in what you are presenting to customers.

 

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